SEO, also known as 'search engine optimization is a set of techniques used to help rank the business's page on Google. However, there are many kinds of SEO with certain techniques being much more difficult to apply than others. We thought we'd take an in-depth look at various types of SEO and provide the reasons and main objectives of each of the strategies that fall within SEO. SEO umbrella.
Different kinds of SEO are covered by this piece:
- How do you define an SEO technique?
- What's SEO on the page?
- What's Off Page SEO?
- Local SEO: What exactly is it?
What is Technical SEO?
Technical SEO focuses on the fundamental functionality of your site like the speed of your site, navigation for users and indexing. It's one of the difficult SEO strategies to implement because it requires sifting through the back of your website.
How do you define technical SEO and how can you do it yourself? Given that this is one of the more challenging SEO strategies to implement it is recommended to seek out outside assistance from an SEO Brisbane agency who can take care of all the technical elements for you.
What is technical SEO? Examples
Site architecture
In simple terms, the site's architecture is the organizational design of your site's structure. It's how your web pages connect together, and how visitors navigate through the hierarchy of your site. Things like "Orphan pages" or pages that don't have any hyperlinks, are difficult for web crawlers to locate and may affect the SEO score when there's a large number of these. Also, websites with an excessive number of broken links or 404 pages is penalized since it hinders web crawlers from finding vital information.
SSL
The issuance of an SSL certificate, also known as 'https' indicates that your website is secure because it provides security between the server and a browser. It means that when users provide personal information, like bank information, they are less susceptible to being compromised. It is recommended to hire an expert web development company or an agency that can transfer your pages to a secure server.
Speed of the site
When it is about websites, site speed is essential to keep the attention of users. Have you visited a site and then left because it was not loading fast enough? A slow loading website lead to an increase in bounce rates, but it also gets penalized by Google. The ideal speed for a website is less than three seconds that you can establish by conducting a series of tests of speed.
The most common reasons websites are slow
- Many large media files, such as an overabundance of images and videos
- JavaScript issues
- Afraid of having too many plugins
- Advertising overuse
- Webhosting plans that are not safe
- Unnecessary redirects to pages
What is On Page SEO?
Of all the types of SEO, the on page is the traditional type, since it's about optimizing content for keywords that are easy for Google to monitor. Imagine Google as a scanner it browses through websites to identify keywords that allow it to accurately identify content that matches the keywords that users are searching for. To do this it is necessary for a website to be properly set up. It's not as easy as cramming a number of keywords onto one page. This tactic, referred to as 'keyword stuffing it is most likely to be spotted by Google and result in a poor score or penalization.
How do you get Google's attention in a timely manner What are key aspects to include in your website? What is SEO on page?
What's on the page SEO Examples
Headings
Headings are the most important element of SEO driven content. When properly used with headers tags, web page's content can provide Google an picture of what the site is about. It's also a fantastic way to break up the text and lead users through the article in the form similar to chapters. HTML (hypertext markup language i.e. computer language) has six distinct headings, each with its own purpose:
Different types of SEO headings are:
- H1: indicates the page's heading (the principal heading)
- H2 and H3 Sections on the pages
- H4, H5, and H6 Other sections (if required)
All headings that aren't H1 are mostly used to optimize user experience since they enhance the navigation ability for the user.
Content length
Ever wondered why cooking sites have paragraphs of text before you get on to the cooking recipe? Despite the fact that attention spans for users are shrinking with each passing generation, content that is long is more popular than the short form. What's the reason? Simply simply put the more words on a page the more words it contains, the more Google is able to determine what the content's subject matter is. It's also easier for the author to arrange keywords equally, since they're given more have to work with.
Content keyword density
There's no standard for the amount of keywords needed to rank on Google However, it's been suggested that websites have a density of 1% that is approximately between five and six words for 800 words. Once you've used the Keyword planner to assess the relevancy of your keywords and your website, the content you create with that keyword whether it's a web page or a blog post you should aim to include the keyword at least once every 100 words , if it's feasible. This allows Google to browse your site and match your content to the user's searching.
Internal Links
Internal links link pages on your site and provide an extremely simple method for Google to comprehend the layout of your site. In the end, Google rewards websites that are connected and easy for visitors to navigate.
What is Off Page SEO?
Off-page SEO is the term used to describe actions that occur outside of your website , such as Google maps backlinking, social media, and other. What exactly is off page SEO? And what are simple steps you can take to make sure that you get Google to recognize your company?
What is off page SEO Examples
Google My Business
The most crucial elements of increasing your Google rankings and establishing your site as a trustworthy company is to claim you have a Google My Business listing. The most straightforward way to do this is to give Google all the details they need for the creation of your Google My Business page for example:
- Address for business
- Hours of operation
- Business description
- Business category
- Booking button
- Question prompts
- Upload your photos and videos
To improve your position even further, add daily updates onto your GMB profile, and invite customers or clients to leave reviews.
Link to build
External Links
The most important thing to keep in mind is that you do not want your user to leave your website to go to a different one It's therefore important not to overuse external hyperlinks. However, if the article you're working on requires you to credit any external sources, make sure to target institutions of higher education or government (quality links) because Google considers them to be more significant.
Backlinking
The process of obtaining backlinks, or other websites to backlink to your site is an effective method to establish yourself as an authoritative resource. However, it's a lot more difficult to get done, considering that the primary method to get sites to add links to your site is to write articles that people would like to publish. Apart from having a well-educated blog The only way to achieve this is by collaborating with other websites under the condition that you'll jointly connect to each other.
Creative ways to earn backlinks to your site include:
- Guest blogging on another site
- Producing high-quality content that people would like to send to others
- Social media sharing
What is Local SEO?
The most efficient way to optimize your website's SEO for local search is to make sure that the city the services you offer are located in your search terms i.e. hairdresser Brisbane. Google makes use of the IP address of people to determine their location and will show services closest to the user. Therefore, if a user is looking for an item or service but they don't have a address, Google will still priorities the businesses that are within a certain distance from their residence.
Similar to off-page SEO, businesses can boost its local SEO through making sure they have a Google My Business listing and asking users to rate their products or services. Another way to enhance their profile is to claim listings in local directory , such as Yellow Pages, Yelp and directories of the government.
We hope that we've provided you with an understanding about the different kinds of SEO and how you can incorporate SEO strategies into your site. If you'd like assistance in improving the ranking of your website, get in touch with us and an individual from the SEO Brisbane digital team will be in touch soon. Check out some of our additional digital marketing agencies Brisbane located services to find out more.
